AnthonyTsai
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Hublot Nation! Celebrating latest Hublot Pop-Up store in Singapore
16 September 2014, Singapore – Hublot Nation! Hublot’s latest monster pop up affair has been unveiled today in the heart of Orchard Road at Paragon to showcase the unique world of Hublot from World’s First high-tech materials engineered into exclusive limited edition timepieces to premium collectibles. Running till the 22nd of September, the pop-up store will concur with yet another exhilarating season of the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX – Hublot is Official Timekeeper of Ferrari - and is the perfect platform to showcase Hublot’s power and influence as a pioneering leader in innovative watchmaking.
HUBLOT NATION
Uniting an Army of Hublot Fans to celebrate Hublot’s latest Pop-Up Store in
the Heart of Orchard Road, installed in conjunction with the Singapore
Formula One weekend!
Tapping into the creativity of Mr. Mathias Buttet, Director of Hublot’s Research & Development, the man responsible for Hublot’s extraordinary masterpieces such as the Antikythera and Manufacture Piece MP-05 LaFerrari; the design inspiration of this latest pop-up store stems from his vision playing off of Hublot’s unique motto “Art of Fusion”: fusion between tradition and innovation, fusion between materials, fusion which connects the past with the future. The overall store aesthetics is a cosmic vision of the unknown and a celestial portrayal and possibility of life beyond earth, inviting visitors to encounter a different realm. Standing at a commanding 6.5 metres tall, it is realised with an inspired interplay of illuminations to achieve a mesmerizing glow to the façade. The interior also envelops Hublot confidants into its captivating universe:
WORLD FIRSTS
· Premiering the Classic Fusion Tourbillon Firmament, an exquisite timepiece that is made with osmium crystal, a World First. Osmium is one of the world’s rarest and most prized metals. An exemplary demonstration of Hublot’s expertise in discovering nouveau materials and bridging it with traditional watchmaking
LIMITED EDITIONS
· Unveiling the Classic Fusion Tourbillon Skull – a rare timepiece of just 50 pieces worldwide using an entirely new material to Hublot, ceramized aluminium. It is a lightweight case material that is at once hard, dense and extremely resistant at the same time
· Known for their provocativeness, the Classic Fusion Forbidden X is a demonstration of Hublot’s audacity while fusing traditional watchmaking craftsmanship. A limited edition timepiece in partnership with the prestigious Fuente Cigars, that uses genuine tobacco leaf on its dial, this timepiece is limited to 150 pieces only worldwide
NOVELTIES
· The pristine Big Bang Ferrari White Ceramic reaffirms once again Hublot’s strong tie-in with team Ferrari and expresses truly a 360-degree partnership that continues to grow from strength to strength. Equipped with the unique Manufacture “Unico” Chronograph movement
PREMIUM COLLECTIBLES
· A showcase of Hublot that far exceeds timepieces alone – from carbon fibre cufflinks, writing instruments and imposing wall clocks, Hublot Nation is the ultimate destination for Hublot enthusiasts
“Hublot Nation is the second instalment following the immensely successful show that concluded two years ago. A retrospective set out to unite like-minded collectors and fans of the brand, Hublot Nation is The Hour Glass’ way of commemorating our 30-over years illustrious affiliation with Hublot,” says Ms Wong Mei Ling, Managing Director of The Hour Glass.
She continues, “As Hublot’s exclusive South-East Asian retailer, this project helmed by The Hour Glass is a true celebration of Hublot’s audacious disposition in the world of luxury watchmaking as a purveyor of exceptional timepiece movements, innovation in the field of materials and creativity in the conception of truly exceptional luxury watches.”
ABOUT HUBLOT NATION
Duration: 16 – 22 September 2014
Venue: Atrium 2, Paragon Shopping Mall
290 Orchard Road, Singapore
Time: 10am to 9pm daily
About Hublot, the exclusive Art of fusion
"Hublot! A different way to progress," says those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and Manufacture Pieces represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world-class collaborations such as FIFA World Cup™ and Ferrari, Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future. Today, with the hightech Hublot manufacture, building on the impressive growth of the brand, the Art of Fusion story is still being written with the combination of materials like ceramic, carbon, platinum, tantalum, tungsten, titanium, rubber with more conventional materials as gold, platinum, steel, diamonds and precious stones, while still remaining true to the Swiss watchmaking tradition enriched with the visionary creativity of the 21st Century. On a commercial level, the network of retailers has grown rapidly and currently stands at 750 points of sale and more than 70 boutiques around the world. For more information, visit www.Hublot.com m
About The Hour Glass
Established in 1979, The Hour Glass is one of Asia’s premier luxury retail groups, with 30 boutiques in nine key cities throughout the Asia Pacific region. The Hour Glass prides itself as the world’s leading cultural retail enterprise; pioneering the promotion and appreciation of contemporary luxury and horological culture. The Hour Glass has been recognised by international publications such as Monocle, Wallpaper and Vanity Fair as one of the most influential retailers in the world. In 2014, The Hour Glass has been accorded the ‘Best Watch Retail’ honours by Singapore Tatler.
Acclaimed in the industry for its approach towards redefining specialty watch retail which includes the creation of thematic salons and an emphasis on cultural development, The Hour Glass’ ethos is to promote the values of authentic luxury. L’Atelier , a boutique dedicated to expressing the patrimony of traditional watchmaking; and Malmaison, a first multi-category luxury emporium in its stable to retail the finest and carefully curated collections in horology, sartorial tailoring, fragrances and leather goods – were bestowed the ‘Best Retail Concept of the Year’ award by Singapore Retailers Association in 2010 and 2011 respectively. Malmaison lauded for its unique and differentiated shopping experience, bagged the highly coveted ‘Best Shopping Experience’ award by Singapore Tourism Board in 2012. L’Atelier and Malmaison were also awarded ‘Most Innovative Retail Concept of the Year’ by the Federation of Asia-Pacific Retail Associations (FAPRA) in 2010 and 2013 respectively.
This message has been edited by AnthonyTsai on 2014-09-16 07:17:22
