AnthonyTsai
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When street art meets watchmaking - JEANRICHARD presented the Graphiscope Collection
On 18th September at the Opera Gallery in Paris, JEANRICHARD presented the Graphiscope Collection, three limited-edition series of 25 exclusive watches designed by the famous contemporary street artist Gully. This event was held to mark the collaboration between the Swiss luxury watch manufacturer and the French graffiti artist, and to launch his new exhibition "Philosophy of Art", in which his latest works will be on display until 11 October 2014. Meanwhile, a massive treasure-hunt was being organised in the French capital for 20th September, featuring as prizes an original painting by Gully and a JEANRICHARD Terrascope watch.
When street art meets watchmaking
A PROMINENT EVENT. It was at the ultra-minimalist venue of Opera Gallery that François-Henry Pinault, Chairman of the Kering Group; Bruno Grande, Managing Director of JEANRICHARD; and Gilles Dyan, the founder of the Opera Gallery Group, which owns eleven art galleries, welcomed three hundred guests to discover the Graphiscope special watch collection, an exquisite result of the collaboration between Swiss luxury watch manufacturer JEANRICHARD and the graffiti artist Gully. They received numerous personalities from the worlds of art, sport and media. At the reception, guests also discovered the spectacular painting "Philosophy of Art 2", specially created by Gully for JEANRICHARD.
SYMBIOSIS . "Gully, a big name in street art and a friend of our brand, was wearing a Terrascope watch one day when he was working on a new painting. At the end of the day he found that the watch had splashes of paint all over it, and suddenly the idea came for a collaboration between us," explains Bruno Grande, Managing Director of JEANRICHARD. A great example of avant-garde spirit, creativity and freedom of expression! And so the idea started to take shape for a form of symbiosis between "Philosophy of Life", a concept close to the heart of JEANRICHARD, and "Philosophy of Art", the theme of the latest exhibition by Gully, well known for paying tribute to great artists by including them in his works. "For JEANRICHARD, time is a philosophy of life, and for me, art is my philosophy of life. Between the two of us, we bring together very different universes to create highly unusual limited editions ," declares the mysterious graffiti artist, whose face nobody has ever seen.
COLLECTOR'S ITEMS . Directly inspired by Gully's work, these three series of Graphiscope watches, signed and limited to 25 pieces each, have distinctive dials and bracelets splashed and sprayed with paint. A striking watch with a "dripping" effect similar to the works of Sam Francis and Pollock. These extremely original variations of the Terrascope watch model have already become true "collector's items".
TREASURE HUNT . JEANRICHARD, Gully and Opera Gallery have conceived a Treasure Hunt which will take place in Paris on 20th September from 2 pm onwards. In a spirit of fun and adventure, participants will set off on the trail of an original painting by Gully entitled "Philosophy of Art 1" (estimated value: €18,000) and of a JEANRICHARD black Terrascope watch (value: €2,600), the first and second prizes in this extraordinary contemporary treasure hunt.
Register on the following websites: www.gullyartist.com , www.jeanrichard.com or www.operagallery.com
Connect to the application www.gullyartist.com
ABOUT JEANRICHARD
JEANRICHARD watches have been conceived for all those who enjoy challenges, revel in the unknown, and would like to live their lives to the fullest, savouring the best of each moment. These are the everyday adventurers, who enjoy authenticity and will make no compromises, be that on quality or on design. These are independent spirits who scorn conventions and play by their own rules, travelling off the beaten paths.
The art of life JEANRICHARD timepieces come in four different collections that each pay tribute to the elements of our universe: Terrascope, Aquascope, Aeroscope and 1681. Earth, water, air, plus the fire of passion that has inspired our brand for over three centuries and has excited sophisticated globetrotters every day anew.
JEANRICHARD is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.
ABOUT GULLY
Gully, who was born in 1977, belongs to the Street Art movement. He freely describes himself as both an aerosol enthusiast and an art lover in general. His concept emerges from the Appropriationism movement, a contemporary form of artistic expression associated with the Conceptual Art of the 1970s and 1980s, whose leading figures were Richard Pettibone and Mike Bidlo. During his intellectual approach and artistic creations, Gully takes inspiration from certain Icons of the Art Scene – especially the ones he considers to be his mentors - and creates special encounters between them in his pieces. These old masters of painting include legends such as Canaletto, and figures of modern and contemporary art like Fernand Léger, Andy Warhol, Jean-Michel Basquiat, Keith Haring and many more (see Doahnos meets Léger 1, Rockwell meets Lichtenstein and Warhol 1). Just like Lichtenstein borrowed the comic strip, and Warhol the icons of advertising, Gully appropriates to his creations, the icons of art and adds a touch of playful language to the final pieces.
With a great deal of subtlety, Gully looks up to his peers and pays tribute to them, like a child would look up, wide-eyed open, to the grown-ups.
ABOUT OPERA GALLERY
Founded by Gilles Dyan, in 1994, Opera Gallery Group, which includes eleven galleries throughout the world (in the United States, Europe, Asia and the Middle East), is celebrating this year its 20th anniversary. Since its establishment, the Opera Gallery offers international collectors a selection of multicultural art from the works of modern masters such as Pablo Picasso, Henri Matisse or Marc Chagall. Since recent years, the Opera Gallery offers a wide selections of street art works, representing established artists such as Jef Aerosol, Mr. Brainwash or Seen, to name a few.
This message has been edited by AnthonyTsai on 2014-09-22 11:05:59
