AnthonyTsai
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Bell & Ross unveils the BR-X1 at annual event at Hôtel National des Invalides
Wednesday, October 15, 2014 during its traditional event at the Hôtel National des Invalides Bell & Ross unveiled the new hypersonic line: BR-X1, exceptional chronograph for pilots of the fifth generation of military aircraft.
The Bell & Ross annual event at the Invalides
The history of aviation, which celebrates its 100th anniversary this year, has seen many milestones including the 50’s breakdown of the sound barrier until the ??hypersonic flight era. The new line BR-X1 is inspired from the excellence of the aeronautical industry and its latest technologies.
This high-tech sporty chronograph is as robust as sophisticated. Revolutionary in its design, the BR-X1 is the first watch of a new collection from Bell & Ross and the beginning of a new & exciting chapter in the saga of the brand. An extreme version of the BR-01, whose iconic square shape is directly inspired by aeronautical flight instruments, the BR-X1 is much more than a top-of-the-range contemporary sports watch: it is the "Ultimate Utility Watch".
While enjoying the beautiful venue guests had the opportunity to discover all the brand’s novelties, which this year, paid a particular focus on heroes of the First World War.
Bell & Ross has always been passionate about military history, in particular, aviation. This year the brand wanted to honor the heroes of French aviation, especially, Captain Georges Guynemer. To pay homage to the hero they created a watch bearing the Captain Guynemer’s image and that of its “Cigognes” (Stork) squadron. This unit has featured the silhouette of the great bird on its flanks since 1914 and has entered into legend thanks to the courage and achievements of its pilots.
The Hotel National des Invalides, an emblematic military site full of history, was the perfect setting for this memorable night which also marked the beginning of the exhibition “View from the Front”, presented during General Baptiste and Carlos Rosillo’s welcome speech. Bell & Ross is proud to be a partner and sponsor of this exhibition that commemorates the Great War.
More than 700 guests enjoyed this special moment and discovered in “avant-premiere” of the exhibition before projecting themselves into the future with the BR-X1. The French and international press rubbed elbows with military representatives, professional of aeronautics like Dassault and key players of the watch industry, all sharing their common passion for timepieces and the history of aviation.
This message has been edited by AnthonyTsai on 2014-10-21 15:39:21
