Maurice Lacroix and Movember team up again for a bigger and better year

Oct 30, 2014,10:28 AM
 

YOUR TIME IS MO .

MAURICE LACROIX RENEWS PARTNERSHIP WITH MOVEMBER.

 

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For the second consecutive year, the progressive Swiss luxury watchmaker, Maurice Lacroix, will support leading men’s health charity, Movember. Recognized for its innovative and forward thinking campaigns, the brand will create an extensive network of Mo’rice Lacroix teams all around the world with its ambassadors.

 

To mark this exciting partnership Maurice Lacroix has created two limited editions Pontos S Diver models of 14 units each. The first 14 pieces will feature an orange Movember mustache on the dial and will be rewarded to the greatest fundraiser of each national Mo’rice Lacroix team. The second series of 14 timepieces will feature a white mustache on the dial and will be sold exclusively on www.mauricelacroix.com . Maurice Lacroix will donate all benefits of the sale to the Movember Foundation.

 

 

 

 

Each year, one man chosen from the combined list of winners all over the world is crowned the International Man of Movember, becoming the face of the campaign. To reward this ultimate Movember ambassador, Maurice Lacroix has created an electric blue “duo” version of the Pontos S Diver. Only two pieces will be manufactured and the second unit will be gifted to Maurice Lacroix ambassador and Movember CEO, Adam Garone.

 

 

Maurice Lacroix’s synergy with Movember works on many levels: both brands take pride in constantly involving and interacting with their communities and creating unique experiences.

 

The Movember Foundation is a  global  men’s  health charity  that  raises vital  funds and  awareness for  the often-ignored issues  of men’s  health, specifically prostate cancer, testicular cancer and men’s  mental health. It is responsible for the sprouting of millions of mustaches around the world in Movember, formerly known as November, when men become walking billboards for men’s health. Mo Bros start the month clean-shaven, and then grow and groom their mustaches all month long.  Funds are directed to men’s health programs which are shaped by Movember’s vision to have an everlasting impact on the face of men’s health. Program areas focus on awareness and education, living with and beyond cancer, staying mentally healthy and research. In addition, programs are delivered by the Movember Foundation and its men’s health partners in each country. Further information about how Movember’s funds are invested can be found at Movember.com.

 

The Movember journey began in 2003 with a few mates in a pub in Melbourne, Australia. The goal was simple – to create a campaign promoting the growth of the mustache among like-minded people and have fun along the way. It is about real men growing real mustaches, talking about real issues to help change the face of men’s health.  Movember now spans the globe across 21 countries. Since inception, a global army of over 4 million Mo Bros and Mo Sistas have grown, or supported the growth of a mustache.  To date more than £345 million has been raised globally and over 800 men’s health projects are being funded.

 

 

YOUR TIME IS NOW.

 

Maurice Lacroix’s tagline lends itself to the Movember partnership and with the support of their employees and ambassadors, 2014  is Maurice Lacroix’s ‘now’ time to create teams across the globe with one objective -  to raise as much money and awareness as possible. Stéphane Waser, Managing Director for Maurice Lacroix comments: “Initiatives such as Movember are exactly in line with the spirit and the vision of Maurice Lacroix. It’s all about being bold, committed and daring to stand out. We are extremely proud to support this amazing movement and contribute to a cause that concerns us all.”

 

Adam Garone Movember Foundation’s CEO and Co-Founder said, “We are very proud to partner with Maurice Lacroix for Movember 2014.  Maurice Lacroix’s passion to create extraordinary timepieces, their the pursuit of beautiful design and traditional watch making make for a perfect alignment with Movember’s Made in Movember campaign and the Movember Foundation’s vision of having an everlasting impact on the face of men’s health.”

 

If you wish to support this great cause, we encourage you to join one of our local Mo’rice Lacroix teams. Your commitment and your efforts may be rewarded, as you could become one of the 14 people in the world to wear an exclusive Movember -  Pontos  S Diver timepiece. Simply log on to Movember.com and enter the Mo’rice Lacroix team from your country -  the time is now.

 

 

 

 

 

 



This message has been edited by AnthonyTsai on 2014-10-30 10:29:39

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