AnthonyTsai
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GPHG 2014 - Zenith Manufacture wins “Sports Watch” prize for 2nd consecutive year
GPHG 2014 - Zenith Manufacture wins the “Sports Watch” prize for the second consecutive year
The “Sports Watch” category prize has been won by the El Primero Lightweight watch. The first watch to come out of the partnership between Zenith and Spindrift racing has been honoured with this prize by the Jury of the Geneva watchmaking Grand Prix. Yann Guichard, the Managing Director and Spindrift racing team skipper has recently started the Route du Rhum on Sunday 2nd November in Saint-Malo (France).
Geneva, October 31st, 2014. The Geneva watchmaking Grand Prix aims to pay tribute to excellence in the field of watchmaking.19 prizes reward the finest creations and the most important operators in the watchmaking sector.
72 models were competing in the various categories, and a model from Zenith Manufacture was honoured by the Grand Prix jury for the “Sports Watch” category at the prize-giving ceremony held in Geneva’s Grand Theatre this Friday. This is the fourth consecutive year in which Zenith Manufacture has been recognised by these awards. In 2011, at the Christopher Columbus academy, they were recognised in the "Grand Complication Watch" category, in 2012 , at the Pilot Big Date Special, they were recognised in the "Hour hand"category, and in 2013, at the El Primero Stratos Flyback Stiking 10th tribute to Felix Baumgartner, they were recognised in the "Sports Watch" category.
For Aldo Magada, CEO and President of the brand, "this prize highlights Zenith's capacity for innovation and continuous striving to push boundaries. As a manufacturer, Zenith has a creative power that allows it to weave together savoir-faire, tradition and new technologies without compromising its identity in any way. I am therefore very proud to receive this prize on behalf of Zenith."
The new El Primero Lightweight is distinguished by its carbon case featuring an original and complex construction. It combines flowing dynamics and lightness while displaying exceptional power. Zenith has designed a cutting edge sports version of its legendary chronograph, El Primero. Written in bold, it has the same specifications as the Spindrift 2: remove superfluous weight, increase performance and ensure originality. Requirements that relied on the use of high-tech materials.
Known for their ability to combine technological innovation with creative daring, the engineers and watchmakers of the Manufacture were entrusted with the mission of developing a light watch with a sporty design, while making no compromises on precision, sturdiness and reliability – just as one optimises an engine intended for competition. The sizeable feat began with the movement.Based on its latest research in the domain of new materials, Zenith chose titanium – a light and highly resistant metal widely used in aeronautics – to make the main parts of the movements which are the heaviest when they are made in brass: namely the mainplate and five bridges (barrel bridge, balance bridge, lever-bridge, lever-wheel bridge and chronograph bridge).The result is a 25% reduction in weight. The transparency of the central part makes it even lighter and provides a clear view of the skeleton-worked El Primero calibre. The disc-type date display is also both light and efficient thanks to cut-out stencil-style numerals standing out against a red dot at 6 o’clock. The generously hollowed-out facetted hour-markers bear a luminescent coating.
Sporty, contemporary and decidedly masculine, the new El Primero Lightweight gives a new breath of life to the Zenith collection, while confirming the innovative capacities and creative daring of the Manufacture.
This message has been edited by AnthonyTsai on 2014-10-31 16:50:42
