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Tristan Boyer de Bouillane |
This appointment is intended to strengthen the management of the PERRELET brand and to enable Gerald Roden to focus on his role within the Swiss Festina Group. Tristan Boyer de Bouillane will contribute to the expansion of the brand at the international level as well as helping to consolidate its innovative approach.
After graduating from the Institut Supérieur de Gestion in Paris, this French-Swiss national, aged 50 and father of two, began his career in a transport company in Hong Kong. Following this, he worked for Philippe Charriol in Geneva for four years as head of the Middle Eastern subsidiary, and then for a further four years as Sales Export Manager. In 2000, he took over as head of sales and was a member of the management committee of Daniel Roth & Gerald Genta. From 2010 onwards, he filled a number of key positions in the realm of sales and marketing, notably as Asia Pacific Sales Director, in Singapore and in Switzerland, for Breitling. Within the framework of this latter position, he was able to successfully direct the creation of a subsidiary in India.
Tristan Boyer de Bouillane is delighted to be joining PERRELET stating, "We intend to strengthen PERRELET's legitimacy as a Manufacture, by offering in due course exclusively self-winding watches equipped with our own movement. The group's (Festina) support is key to our development. "
