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Audemars Piguet Piece Unique: Abruzzo nel Cuore charity auction

Preliminary Announcement: 

Singapore Charity Auction 2009

On 6 April 2009, the people of L’Aquila awoke to a “terrible bloody dawn” as an earthquake of 6.3 Richter magnitude occurred in the central Italian region of Abruzzo. 90% of buildings were destroyed, including 99 churches; places of worship and historical sites of the Roman Catholic Church. The devastation of historical monuments and the loss of lives can never be restored. The earthquake left more then 65,000 homeless and injured with a death toll of 307 people, making it the deadliest to hit Italy since 1980…

Audemars Piguet ambassador and Formula One driver, Jarno Trulli who was raised in Pescara, Abruzzo is spearheading efforts to raise funds for the victims through his Abruzzo nel Cuore (Abruzzo in the Heart) appeal. To date, this appeal has raised more than €95,000 through the auction of Formula One keepsakes generously donated by fellow drivers and donations contributed through the Abruzzo nel Cuore website.

To pledge its support and commitment, Audemars Piguet Singapore will be hosting a Charity Auction Dinner to aid in the recovery efforts of the once beautiful and historic city of L’Aquila. Audemars Piguet has donated a One-of-a-Kind Royal Oak Abruzzo Tourbillon Chronograph timepiece alongside Formula One memorabilia donated by Jenson Button , Mark Webber , Sébastien Buemi , David Coulthard and Jarno Trulli . All items will be auctioned to raise further funds for the Abruzzo nel Cuore appeal; Racing Personalities, Paddock Devotees and PuristS fans are invited to attend in Singapore SingTel F1 Grand Prix 2009 Race Week.

For the tremendous earthquake of the 6th of April that hit my native place of Abruzzo. I feel deeply sad and I feel that it was necessary to create a foundation called “Abruzzo nel Cuore” to help my people, which number is 65,000 people, to recreate everything that they have lost, such as schools, hospitals, houses and all historical monuments. I thank everyone that participates to make this dream come true. A special thanks to Audemars Piguet who has organized the auction and donate a very unique watch only one in the whole wide world.” – Jarno Trulli

Trulli

Buemi

Webber

Barrichello

Coulthard

"We are glad to be given an opportunity to work with Jarno Trulli on this meaningful event. Many lives have been lost but it is the aftermath of such tragedy that we have to so carefully tread. Audemars Piguet is happy to support the 'Abruzzo nel Cuore' project. For this occasion, ONE Royal Oak Tourbillon Chronograph in sandblasted titanium has been crafted by the Manufacturer. We thank all contributors in the realm of Formula One racing for their generosity. Thank you Jarno, your people must be proud of you. You have and will make a difference." – Oliviero Bottinelli, Managing Director, Audemars Piguet Asia

For further information:
Lena Wong, Marketing Manager, e-mail: lena.wong @ audemarspiguet . com (remove spaces)
Victoria Oei, Marketing Coordinator, e-mail: victoria.oei @ audemarspiguet . com (remove spaces)
Telephone: +65-6238-6678

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