News Central - OMEGA launches Ladymatic in Beijing

OMEGA launches Ladymatic in Beijing

Oct 31, 2010,20:51 PM

29 October 2010. At a press conference at the Ritz-Carlton Hotel in Beijing, attended by international media and featuring actress Nicole Kidman, Swiss watchmaker OMEGA unveiled Ladymatic. The mechanical wristwatch for women blends state-of-the-industry technology with dramatic aesthetic appeal.

OMEGA president Stephen Urquhart, who was fighting laryngitis, opened the launch event. He remarked, “I may have lost my voice but OMEGA hasn’t lost its voice.” His comment was greeted with enthusiastic applause.

Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group, Responsible for Greater China and Australia, presented the speech that Mr. Urquhart had prepared for the occasion. The Swatch Group is OMEGA’s parent company.

Mr. Rollenhagen explained why OMEGA created the Ladymatic and discussed the underlying philosophy behind the watch’s concept. He described the increasingly important role of women as leaders in business, politics, lifestyle and media and said that OMEGA decided to create a state-of-the-industry watch for women of accomplishment.

OMEGA’s aim, said Kevin Rollenhagen, was “to create a watch which would integrate our most innovative technology with dramatic, eye-catching design. It was not enough that it would be equipped with the best mechanical watch movement in the worlds – it also needed to be emotionally and aesthetically expressive.”

Nicole Kidman makes a dramatic entrance
The press conference’s most exciting moment came following the playing of a behind-the-scenes film about the creation of OMEGA’s Ladymatic campaign featuring Oscar-winning actress, Nicole Kidman. As the film ended, the houselights dimmed and a spotlight shone on Ms. Kidman as she ascended a catwalk at the back of the room and made her way to the stage where she joined Stephen Urquhart. The journalists welcomed the Australian superstar warmly as she met Mr. Urquhart at the podium. She wore a dress designed by Lanvin, who had also created the one featured in the advertising campaign.

Stephen Urquhart said, “OMEGA is so fortunate to have in its family of ambassadors the perfect spokesperson for Ladymatic. Nicole has style, intelligence, grace and beauty. Everything about her is the personification of this great watch.”

Nicole Kidman, who was visiting Beijing for the first time, said, “OMEGA has created a very special watch. As you can see, it’s beautiful and it is wonderfully made. It’s also really a pleasure to wear it.”

The OMEGA Ladymatic
The watches in the new Ladymatic line feature polished 34 mm cases with a distinctive ceramic ring between an outer decorative wave and the inner case body. The cases are crafted in 18 Ct red or yellow gold or in stainless steel.

The Ladymatic watches are offered with a choice of polished or snow-set diamond-paved bezels. The polished screw-in crown is either set with an OMEGA CUT™ diamond or is embossed with a polished OMEGA logo. The polished caseback has a sapphire crystal that reveals the movement that powers the watch.

The movement driving the Ladymatic watches is the OMEGA Co-Axial calibre 8520/8521. At its heart is the Co-Axial escapement, the component that in 1999 signalled a revolution in how mechanical wristwatches are made. Each movement is equipped with OMEGA’s exclusive Si 14 silicon balance spring, an innovation that makes it more resistant to external shocks and environmental disturbances.

Each watch in the OMEGA Ladymatic collection is an officially certified chronometer, a testimony to their outstanding timekeeping performance.

A four-year warranty
The remarkable stability and performance of the Co-Axial calibers equipped with silicon balance springs makes it possible for OMEGA to deliver each Ladymatic wristwatch with a four-year warranty.

Dramatic aesthetic appeal
The stunning face of the Ladymatic is highlighted by the supernova pattern, which emanates from the centre of the dial. The extra-white mother-of-pearl or lacquered black dials match the colour of the striking ceramic ring. The dials are available either with 11 diamond indexes in facetted 18 Ct gold mounts or in understated elegant simplicity with no hour markers. There is a diamond-polished date window at the 3 o’clock position. The polished alpha-shaped hands have been made from 18 Ct gold and are treated with white Super-LumiNova, making them readable in any lighting conditions.

The OMEGA Ladymatic watches are presented with either bracelets in metals matching their cases or on alligator leather straps in mother-of-pearl white or brilliant black. The metal bracelets feature OMEGA’s patented 3-row screw-and-pin design with a butterfly clasp. The alligator straps have a polished link in the metal that corresponds to the case and an 18 Ct gold foldover clasp.

For women of accomplishment
The OMEGA Ladymatic Collection draws certain influences from its namesake: like the original Ladymatic watches, the line perfectly blends graceful, timeless design and OMEGA’s groundbreaking technology.

The new collection, with its Co-Axial movements and bold fashion features, may take inspiration from an earlier era but it has been designed exclusively for women of accomplishment in a new century.

Press Release

This message has been edited by Kong on 2010-10-31 20:52:33 This message has been edited by Kong on 2010-10-31 20:55:41