Stuttgart. The Porsche Design
Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) has founded a
subsidiary in Switzerland to continue its tradition of offering high-quality
timepieces. Porsche Design Timepieces AG, based in the Jurasuedfuß region of
Switzerland, will be responsible for developing and producing exclusive Porsche
Design timepieces; marketing and sales will be overseen by the Porsche Design
Group, which is based in Ludwigsburg, Germany. The first watch series offered
solely by Porsche Design will go on sale in the fourth quarter of 2014. The CEO
of the Swiss company is Patrick Kury (41). Porsche Design Timepieces AG founded in
Switzerland Porsche Design
repositions its business with luxury watches “By taking this step, we are continuing the
successful history of Porsche Design timepieces, which began in 1972 with the iconic
Chronograph I”, says Juergen Gessler, CEO of the Porsche Design Group. “We are
especially happy to have acquired Patrick Kury, a watch expert who – as well as
demonstrating a profound understanding of our brand – is extremely skilled and
accomplished when it comes to developing watch mechanisms. Kury has already
proved this by developing the Porsche Design Indicator, the most complex watch
mechanism in the world.” “Porsche Design timepieces have always led
the way for the entire watch industry in terms of design and concept”, says
Patrick Kury, CEO of Porsche Design Timepieces AG. “As part of the new
strategic realignment, we are consciously going back to the roots of Porsche
Design timepieces. These revolutionised the industry in the 1970s and 1980s in
terms of design and the materials used, as they included the world's first
black watch as well as the world's first titanium watch. In the 2000s, Porsche
Design timepieces boasted impressive technical highlights such as the
mechanical-digital stopwatch display of the Indicator.” As has been the case for more than 40
years, Porsche Design timepieces are positioned in an exclusive niche in the
luxury watch category. The products are available around the world in the
luxury brand's stores and from selected leading retailers. Currently, the
company is preparing to launch the first watch series offered solely by Porsche
Design. This series is reminiscent of the distinctive characteristics of the
two most successful models produced by the luxury brand, the Chronograph I and
the titanium Chronograph, which were matt black and made from titanium
respectively: The first model in the series – the Porsche Design Timepiece No.
1 – heralds the era of Timepieces made by Porsche Design. The self-winding chronograph features a
case made from titanium, which has a diameter of 42 millimetres. The matt black
case of the No. 1 was not painted – instead, it was coated by means of a
special process. With regard to technical features, the model is equipped with
a mechanical Valjoux 7750 chronograph mechanism that has a power reserve of 48
hours. The blackened sapphire crystal case back that shows the inner workings
of the exclusive, energy-optimised Porsche Design rotor is a real eye-catcher.
The Porsche Design Timepiece No. 1 with black rubber strap is waterproof up to
a depth of 50 metres (5 ATM) and is limited to a production run of only 500
units. Characteristics that Porsche Design has
been presenting as watchmaking milestones for more than 40 years. The legendary
Chronograph I was the world's first black watch as well as the first product
produced by the luxury brand. In 1972, the timepiece caused a furore, as the
self-winding chronograph – a concept that had previously been inconceivable –
was entirely black and provocatively plain. By releasing this timepiece,
Professor Ferdinand Alexander Porsche was anticipating a trend that, while
revolutionary at the time, defines the watch industry today. In 1980, Porsche
Design revolutionised the watchmaking world with the first timepiece made from
titanium ever to be seen. 20 years later, this was followed by the first watch
to feature an aluminium case. The launch of the Indicator in 2004 saw the brand
reach a new milestone: For the first time, this model combined chronograph
functionality with a purely mechanical, jumping digital display. This was made
possible thanks to the world's most complex watch mechanism produced in a
limited run: Four spring barrels are required to power all functions reliably
and the mechanism comprises a total of more than 800 individual parts. Porsche
Design is a luxury brand and was founded in 1972 by Professor Ferdinand
Alexander Porsche. The products represent functional, timeless and purist
design, and boast an impressive level of innovation. All products are designed
by the Porsche Design Studio and are sold around the world in the brand's own
shops, as well as in franchises, concessions, high-end department stores,
exclusive specialist retailers and in the official online store.