Jaeger-LeCoultre Inaugurates its Second New Boutique in Singapore in December 2014

Aug 31, 2014,10:47 AM
 

Paris, Geneva, Beijing, Shanghai, London, Moscow, Singapore, Frankfurt, Vienna, Venice, Rome, Madrid… In major cities around the world, the Swiss Manufacturer established since 1833 in the Vallée de Joux. Switzerland, transforms its boutiques into must-see meeting places for passionate watchmaking devotees.

To date, 61 Jaeger-LeCoultre boutiques in prestigious locations are contributing to spreading the spirit of the Manufacture and the values of the Grande Maison around the world. Having taken up a residence at Ion Orchard, in the centre retail of the gravity in heart of the city of Orchard Road with multi-sensory experiential shopping and lifestyle mall spread out over 660,000 square feet, the new Ion boutique symbolises the ongoing expansion of Jaeger-LeCoultre and its stature as an acknowledged reference in the field of Fine Watchmaking.





Located in Ion Orchard, this is the second boutique in Singapore to showcase its fine watchmaking collections and introduce its exceptional know-how and style. This enables locals and tourist to discover the Fine Watchmaking collections, the exceptional expertise of Jaeger-LeCoultre.This new boutique is intended to be a place brimming with life and passion, where specialists will handle maintenance, repairs and other interventions on any watches with which they may be entrusted. Because watchmaking is above all a question of passion, Jaeger-LeCoultre has decided to make its new boutique on the Ion Orchard far more than just a sales room and it will now be offered a range of authentic horological experiences.

As a reminder of the more than 1,000 calibres created by the Manufacture over 180 years,this flagship is also the first boutique of Jaeger-LeCoultre in the South East Asia region to feature a wall of movements. This unique feature exemplifies the rich history of Jaeger-LeCoultre in invention and evokes the wall of movements located at the Heritage Gallery of the Manufacture Jaeger-LeCoultre in the Valley de Joux, Switzerland. More than a boutique, Jaeger-LeCoultre Ion Orchard is a piece of the Valley de Joux in Singapore.

Each square metre of the new boutique will be truly dedicated to horological passion in all its forms, and will vividly reflect the prestige of the Grande Maison.


JAEGER-LECOULTRE BOUTIQUES in Singapore
MARINA BAY SANDS 2 Bayfront Avenue - #B2-240 – Tel: + 65 6688 7009
ION ORCHARD OPENING IN LATE NOVEMBER 2014



Press Release


This message has been edited by Kong on 2014-08-31 10:48:22


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