Kong
[Moderator]
7855
BVLGARI Unveils the New LVCEA Collection in China & Announces Shu Qi as Ambassador
[September 3, Beijing] To celebrate its 130th anniversary, BVLGARI adds a new star to its watch collection, LVCEA, as a special treat for ladies. The launch event was held at the Beijing TV Station on 3rd September, and with this occasion BVLGARI announced the world famous Chinese actresses, Ms Shu Qi, as the ambassador for BVLGARI ladies’ watch in Greater China Region. CEO of BVLGARI, Mr. Jean-Christophe Babin, Bulgari Brand and Communications Managing Director, Ms. Sabina Belli, Mr. Guido Terreni, Managing Director of Bulgari Horologerie, Mr. Antoine Pin, BVLGARI Country Managing Director of the Greater China and Australia, made presence at this grand event with the latest BVLGARI ambassador, Ms. Shu Qi, and were also joined by celebrities and socialites of China including Tiffany Tang, Jerry Lee, Claudia Wang, as well as Chen Man who participated in Bulgari and Shu Qi Campaign.
Shu Qi
That night, Ms. Shu Qi was adorned by the new LVCEA watch and Bulgari jewelries. A true Diva she is, expressed infinite glamour, feminity, strength as well as a unique personality. “I love BVLGARI creations, and I am deeply fascinated by how the brand is able to incorporate Jewelry design into their timepieces. Just like the new LVCEA timepieces which has been released today. I also appreciate the concept of ‘time’ and ‘light’ which the collection conveys. To me, a beautiful timepiece can always brighten the best of times for women.” Said Shu Qi, the ethereal and graceful diva.
In tribute to the ingenious design of LVCEA , the event venue was designed to echo the most inspirations of this creation in many aspects: rounded stage, an embodiment of the case design, encircling the passage of time; brilliant shade of lightings, an assembly of the gorgeous luminosity, reflecting the celestial orbits of LVCEA. More than 300 distinguished guests joined this occasion and witnessed LVCEA, the glowing gem of BVLGARI watch collection, now unearthed.
Capturing the power of luminosity in LVCEA, BVLGARI linked “luce”, the Italian word for light, with “lux”, the Latin word for luxurious, to name its luminously feminine LVCEA Collection. This resonates the fascinating complexity of contemporary woman – the face of strength, grace, sensuality and power. Rounded, as a halo of light, LVCEA’s gleaming case encircles the passage of time, and draws an unending connection between past and present, while its gleaming bracelet takes its inspiration from an iconic BVLGARI collection, Serpenti, creating the contrast of the shapes. Dressing the crown of every LVCEA creation sits a lucent gemstone, which serves as an iconic feature of the collection and a sparkling reminder of the spiritual beauty of woman and the fine jewelry making origin of BVLGARI.
Shu Qi
That night, Ms. Shu Qi was adorned by the new LVCEA watch and Bulgari jewelries. A true Diva she is, expressed infinite glamour, feminity, strength as well as a unique personality. “I love BVLGARI creations, and I am deeply fascinated by how the brand is able to incorporate Jewelry design into their timepieces. Just like the new LVCEA timepieces which has been released today. I also appreciate the concept of ‘time’ and ‘light’ which the collection conveys. To me, a beautiful timepiece can always brighten the best of times for women.” Said Shu Qi, the ethereal and graceful diva.
In tribute to the ingenious design of LVCEA , the event venue was designed to echo the most inspirations of this creation in many aspects: rounded stage, an embodiment of the case design, encircling the passage of time; brilliant shade of lightings, an assembly of the gorgeous luminosity, reflecting the celestial orbits of LVCEA. More than 300 distinguished guests joined this occasion and witnessed LVCEA, the glowing gem of BVLGARI watch collection, now unearthed.
Capturing the power of luminosity in LVCEA, BVLGARI linked “luce”, the Italian word for light, with “lux”, the Latin word for luxurious, to name its luminously feminine LVCEA Collection. This resonates the fascinating complexity of contemporary woman – the face of strength, grace, sensuality and power. Rounded, as a halo of light, LVCEA’s gleaming case encircles the passage of time, and draws an unending connection between past and present, while its gleaming bracelet takes its inspiration from an iconic BVLGARI collection, Serpenti, creating the contrast of the shapes. Dressing the crown of every LVCEA creation sits a lucent gemstone, which serves as an iconic feature of the collection and a sparkling reminder of the spiritual beauty of woman and the fine jewelry making origin of BVLGARI.
Press Release
This message has been edited by Kong on 2014-09-09 21:35:31
Locked
login to reply
BVLGARI Unveils the New LVCEA Collection in China & Announces Shu Qi as Ambassador
[September 3, Beijing] To celebrate its 130th anniversary, BVLGARI adds a new star to its watch collection, LVCEA, as a special treat for ladies. The launch event was held at the Beijing TV Station on 3rd September, and with this occasion BVLGARI announce...
