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Jaeger-LeCoultre proudly celebrates the North American

Premiere of MAPS TO THE STARS

Jaeger-LeCoultre was proud to celebrate, in partnership with the film's distributor, Entertainment One, the North American Premiere of MAPS TO THE STARS , the latest film by Canadian Master Filmmaker David Cronenberg at the39th Toronto International Film Festival on September 9th, 2014.

Prior to the screening, Jaeger-LeCoultre hosted a cocktail reception and welcomed Director David Cronenberg, Screenwriter Bruce Wagner, Producers Martin Katz and Michel Merkt, and brilliant cast starring Julianne Moore, John Cusack, Robert Pattinson, Olivia Williams, Evan Bird and Sarah Gadon.

From the left to the right: Jaeger-LeCoultre President Philippe Bonay and Director David Cronenberg, Actress and Friend of the Brand Sarah Gadon, Actor Evan Bird Producer Michel Merkt, Jaeger-LeCoultre President Philippe Bonay, Actor Robert Pattinson, Actor Evan Bird, Actor John Cusack, Actress Olivia Williams, Actress Sarah Gadon, Screenwriter Bruce Wagner and Producer Martin Katz

On the red carpet of the festival,Actress and Friend of the Brand Sarah Gadon looked radiant wearing a sparkling Rendez-Vous Night & Day timepiece, while Actor Evan Bird was seen wearing a Duomètre a Quantième Lunaire watch.

From the left to the right: Actress Sarah Gadon looked wearing a sparkling Rendez-Vous Night & Day timepiece; Robert Pattinson, John Cusack, David Cronenberg, Julianne Moore, Sarah Gadon, Olivia Williams and Evan Bird

As a first-time sponsor of the 39th Toronto International Film Festival including its support to the TIFF Rising Stars programme, Jaeger-LeCoultre was honored by the attendance of prestigious guests including Executive Director of TIFF Michèle Maheux, Director and Chief Executive Officer of TIFF Piers Handling, Artistic Director of TIFF Cameron Bailey and the 2014 TIFF Rising Stars Sophie Desmarais, Julia Sarah Stone and Shannon Kook.

From the left to the right: Artistic Director of TIFF and Jaeger-LeCoultre President Philippe Bonay, 2014 TIFF Rising Sophie Desmarais, Jaeger-LeCoultre President Philippe Bonay, Executive Director of TIFF Michèle Maheux, 2014 TIFF Rising Stars Julia Sarah Stone and Shannon Kook.

Led by the loathsome yet funny and touching child-star Benjie, we witness the convoluted world of shallow, selfish celebrities and their minions, all of whom are about to be manipulated and destroyed by the young woman who literally represents the fruit of their twisted machinations, Agatha, Benjie's tormented, apparently psychotic sister.

As much as it is a sharp, comic look at a vacant and corrupt world, MAPS TO THE STARS is also a haunting ghost story.

For close to a decade Jaeger-LeCoultre has established a longstanding connection with the film industry. 

Through this close affinity with the world of film, Jaeger-LeCoultre is steadily cementing its patronage of cinematographic art, actors and filmmakers.