News Central

January 18th 2011, GENEVA , SIHH 2011 – Diane Kruger and Jérôme Lambert , CEO of Jaeger-LeCoultre officially presented the new Reverso Ultra Thin Lady at the SIHH.

Diane Kruger, face of the new Jaeger-LeCoultre Reverso Lady Ultra Thin  

The press conference was an occasion to tell the story of the last 3 years between Jaeger-LeCoultre and  Diane Kruger since the Swiss Manufacture met her at Venice film festival in 2007. 

She expressed her long attachment with the Brand, the first time being when her mother offered her a Reverso for her 18^th birthday. During her visit at the SIHH, Diane stated : "I feel more than honoured to celebrate the 80^th anniversary of the Reverso. For my first at the SIHH, I was proud to reveal the new Grande Reverso Ultra Thin and I invite you to discover this new feminine Reverso"   

Grande Reverso Lady Ultra Thin

80 years ago a legend was born: a watch with a case that could swivel to shelter the dial from impacts while revealing its personalised engraved back.Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon became a watch icon that exercised its seductive appeal well beyond polo fields. From 1931, onwards, a feminine model adopted this Art Deco inspired swivel watch concept and paved the way for a whole world of aesthetic creativity, a universe in which watches became full-fledged pieces of jewellery.In celebrating the 80th birthday of the Reverso, Jaeger-LeCoultre wished to salute femininity by unveiling a new expression of this emblematic watch: the Grande Reverso Lady Ultra Thin, an original timepiece expressing the very essence of the Reverso personality: a marriage of tradition and nobility, an alliance of style and elegance.

Press Release